“Auckland-based design consultancy, Alt Group, has struck gold again, picking-up five prizes at this year’s Graphis Design Annual Awards in New York, including gold in the ‘interactive’ category for the Scotties Boutique website.
The awards celebrate outstanding work in design, advertising, photography and illustration, and its winners feature in an almanac produced by Graphis, the International Journal of Visual Communications.
Alt Group managing director, Ben Corban, attributes the win to the commitment of his team and clients. It brings Alt Group’s total tally of international awards to 26 for this year alone. "We’re delighted that our work will receive such international exposure, as the Graphis annuals are an important record of the year’s best design work and are avidly read by the international design community and corporate clients.
The Scotties Boutique website, created for Auckland fashion designer and retailer Marilyn Sainty, was based on the concept of a gallery wall, where each ‘work’ reveals a series of different experiences, including still images, sound, animation and catwalk clips. The idea reflects the nature of the business, a high-brow fashion boutique that represents some of the world’s most influential brands."
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